I should’ve done this review months a go. I’ve joined Fidelity Media since November 2011. A little late but here we go..
What is Fidelity Media?
Taken from their website:
Fidelity Media is an online advertising network for advertisers and publishers.
We operate a Brand Safe Remnant Traffic network for advertisers and publishers. Our mission is to increase fill rates of every website’s available advertising inventory according to its fair market value. That means your inventory is filled 24 hours a day, 7 days a week and 12 months of the year. If we have no campaign matching your inventory at a specific moment, we will use your Third Party Network’s HTML code provided during the sign up process.
So, basically, Fidelity Media is CPM network which take advantage of remnant traffic.
What I like about Fidelity Media:
- Recently, the payment is always on time (NET30, paid on the end of month)
- it’s taking our remnant traffic, so, I’m not too stressed about ads placement
- (recently) the ads is clean and quite fast loading.
- has default ads tags, so, when Fidelity Media doesn’t have inventory to fill your traffic, it will load another ads code from another network (that you provided, but the ads code must be approved first by their team)
- eCPM is OK, between 0.11 – 0.13 for my site and traffic
- low minimum payout. My first payment was like $3 😛
What I don’t like about Fidelity Media
low coverage/fill-rate (at least for my traffic –which mostly Asian–). Based on this screenshot below, my fill-rate is only about 27.76%
The reporting dashboard is slow from here (Indonesia), maybe because it need to connect to Rusia first (yandex.ru)??
well, they promised NET30 payment, but on the few first months joining them, the payment was like NET40. (this issue is not happening in few last months)
there were some accident about malicious ads code. (not happening again on few last month, but still, I need more extra cautious about Fidelity Media ads)
sometimes, it show Video ads with sound! (rare case, haven’t seen it in few last months)
the payment we received is still being cut by Paypal fees. Fidelity Media is the only publisher network that I joined that the payment still get cut by Paypal fees, others publisher network didn’t have this Paypal fees issue.
OK, since I’m joining them on November 2011, my first Payment come at December 2011. Payment screenshot is taken from my Paypal History.
As you can see on the above screenshot, the payment on first few months is just like NET40 (although they mentioned it’s NET30) and there are Paypal fees cut from from your revenue.
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